The Blog

The first step is to look at your small business with an objective eye……

Startups are turning to influencers more and more often in efforts to market their burgeoning businesses. Influencers have the power to make or break a startup……

In the universe of starting a small business, cash flow is the sun that all else orbits around. More often than not, business ventures see success or failure based on their budgeting and cash flow management……

While it's common knowledge that a solid budget is a key to a project’s success, the details and steps of creating a useful project budget can be a little bit harder to grasp…..

Are you a resident of a treaty country of the United States hoping to acquire or start your own business in the U.S.?

Chances are, you’ve heard it before. “Work smarter, not harder” is an adage repeated at workplaces and businesses across the country…

The future of ecommerce is incredibly bright. But, how can you get customers to trust you when you're a complete newbie?…

With everything that has happened in 2020, is this a bad time to be an entrepreneur? No matter the circumstances, the fundamentals to starting a business remain the same…

While we are all stuck at home, why not listen to some marketing podcasts and spend the day educating ourselves. Here are some of our favorite podcasts to listen to and each of them offers excellent business and marketing information…

There’s no denying the buying power of millennials, especially as the generation gets older, but we can’t fail to acknowledge the selling...

Your brand voice is the connection between your business and your followers. For this reason, it's necessary to set yourself apart and understand your target audience in such a way that you can speak to them directly…

You did it. You’re in a boardroom full of potential investors. In the next ten minutes, they could decide to invest in your startup…or not…

Your brand defines your business. Brand marketing is the combination of messaging and actions across multiple platforms and experiences—all saying the same thing about you. It shapes how potential and current customers see you.

One of the best parts of starting a business is naming it. You get to put your creative mind, heart, and soul into discovering the right stamp you want to put on your brand. This can be a daunting task, but once you decide on a name and see it in print, it seems like your dream is a reality.

There are three general types of advertising that can be used to establish and grow your business: owned, earned, and paid media. Owned media sites are the sometimes-free outlets you control, like your social media channels (Twitter, Facebook, Instagram, etc.) or your company’s website. Earned media is what develops from using owned media channels.

You have a great idea; something that you’re passionate about and that you believe will bring you success. Now, the only thing left to do is to turn that idea into a reality. But, of course, most often that’s easier said than done. There’s a lot that goes into building a new business, and even more that goes into maintaining and scaling a better business.

It’s time to build your business, but you need the proper funding to make everything a reality. There are several ways for you to obtain the money required to not only pay your rent, employees, and yourself, but to keep money flowing , so that you’re not just relying on sales to keep your business afloat.