Branding Tips: What is Brand Marketing and Why is it So Effective?

Branding Tips: What is Brand Marketing and Why is it So Effective?

Your brand defines your business. Brand marketing is the combination of messaging and actions across multiple platforms and experiences—all saying the same thing about you. It shapes how potential and current customers see you.

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Naming and Trademarking Your Business

Naming and Trademarking Your Business

One of the best parts of starting a business is naming it. You get to put your creative mind, heart, and soul into discovering the right stamp you want to put on your brand. This can be a daunting task, but once you decide on a name and see it in print, it seems like your dream is a reality.

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How Unpaid Advertising Can Skyrocket Your Startup

How Unpaid Advertising Can Skyrocket Your Startup

There are three general types of advertising that can be used to establish and grow your business: owned, earned, and paid media. Owned media sites are the sometimes-free outlets you control, like your social media channels (Twitter, Facebook, Instagram, etc.) or your company’s website. Earned media is what develops from using owned media channels.

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5 Great, Less-Obvious Ways to Fund Your Startup

5 Great, Less-Obvious Ways to Fund Your Startup

It’s time to build your business, but you need the proper funding to make everything a reality. There are several ways for you to obtain the money required to not only pay your rent, employees, and yourself, but to keep money flowing , so that you’re not just relying on sales to keep your business afloat.   

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Turning Your Great Idea into a Reality

Turning Your Great Idea into a Reality

You have a great idea; something that you’re passionate about and that you believe will bring you success. Now, the only thing left to do is to turn that idea into a reality. But, of course, most often that’s easier said than done. There’s a lot that goes into building a new business, and even more that goes into maintaining and scaling a better business.

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