Outsold by Algorithms: AI’s New Edge in Sales
- Building Blocks
- Sep 22
- 2 min read
“Why staying ahead means getting smarter with tech”
Don't panic just yet if sales are slowing down; instead, panic when your rivals begin to use AI more effectively than you do.
In actuality, today's successful brands aren't merely more well-known or fortunate. They are more intelligent. A lot of people are using AI to read the market, monitor consumer behaviour, and take data-driven decisions before others even anticipate them. The true question then becomes: is your biggest rival a different brand, or is their sales engine being subtly powered by AI?
The Game-Changing Tools
Two AI platforms reshaping the sales landscape:
1. Gong.io: Think of Gong as a coach that sits in on every sales call. It listens, identifies winning patterns, and shows reps what actually works. Nothing gets forgotten, and every call becomes a learning opportunity.
2. Clari: Clari gives sales teams complete visibility into the pipeline, forecasting revenue with uncanny precision. It highlights when deals stall so teams can rescue them before they slip away.
Together, these tools don’t just boost sales—they help teams sell faster, smarter, and with more confidence.
Case Study: North Shore Activewear (Vancouver)
Vancouver-based North Shore Activewear, a boutique fitness company, was having trouble competing with growing rivals. They looked to Clari and Gong rather than adding more reps. The average deal size increased by 17% and conversion rates increased by 24% in a matter of months. The key? Their team was well-versed in anticipating objections, knowing when to follow up, and tailoring each pitch. They had the advantage thanks to AI, without going overboard.
Building Blocks' Playbook
Gong was brought in to coach the sales team at Building BlocksThe effect was instantaneous. The team as a whole learned from call recordings and insights rather than speculating about what made top performers successful. Morale improved, messaging became more consistent, and follow-ups became more precise.
"We are no longer merely speculating," "We're creating an effective, repeatable system."
Don't Get Left Behind AI is now a must; your competitors may already be utilizing it as a competitive advantage. You'll stop losing sales to teams who figured it out first if you incorporate these tools into your workflow as soon as possible.
It's time to reconsider if you believe AI isn't already helping your rivals outsell you.
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