Branding Tips: What is Brand Marketing and Why is it So Effective?

Branding Tips: What is Brand Marketing and Why is it So Effective?

Your brand defines your business. Brand marketing is the combination of messaging and actions across multiple platforms and experiences—all saying the same thing about you. It shapes how potential and current customers see you.

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How Unpaid Advertising Can Skyrocket Your Startup

How Unpaid Advertising Can Skyrocket Your Startup

There are three general types of advertising that can be used to establish and grow your business: owned, earned, and paid media. Owned media sites are the sometimes-free outlets you control, like your social media channels (Twitter, Facebook, Instagram, etc.) or your company’s website. Earned media is what develops from using owned media channels.

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